Aisle 42

Join Corwin Hiebert as he talks with mission-driven food founders, leaders, farmers, retailers, and climate experts about fixing our broken food system, and redefining the future of the grocery store.

Referencing The Hitchhiker’s Guide to the Galaxy, the number 42 helps set the stage as we discuss sustainability as both a perplexing problem and a simple solution—one that we don’t have 7 million years to figure out… the future of food is now.

Episodes

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50
50
April 2, 2025
29
min
50
April 2, 2025
29
min

Michael Lines | Simply Protein

In this episode I’m joined by Michael Lines, CEO of Simply Protein, a brand making waves in the better-for-you snacking space with their approachable, high-protein, plant-based products.

Michael Lines | Simply Protein

49
49
April 1, 2025
30
min
49
April 1, 2025
30
min

Jordan Schenck | Flashfood

In this episode we’re tackling one of the most pressing issues in the grocery industry—food waste...

Jordan Schenck | Flashfood

48
48
March 19, 2025
25
min
48
March 19, 2025
25
min

Laura Simonson | Virchew

This episode is all about happy, healthy dogs thriving on a plant-based diet! Yep, vegan dogs are a real thing and you’ll be glad you learned why.

Laura Simonson | Virchew

47
47
March 13, 2025
46
min
47
March 13, 2025
46
min

Ian Gladue | Mitsoh

Now, this conversation is not for the faint of heart. It’s a powerful and deeply personal look i...

Ian Gladue | Mitsoh

46
46
March 6, 2025
28
min
46
March 6, 2025
28
min

Marise May | Chas Organics

In this episode, I sit down with Marise from Chas Organics to explore her team’s commitment to organic, fair trade, and sustainable food production.

Marise May | Chas Organics

45
45
February 25, 2025
22
min
45
February 25, 2025
22
min

Dana McCauley | CFIN

In this conversation with Dana McCauley, we dive into Canada’s Food Innovation Network and its vital role of investment and knowledge transfer within the agri-food industry.

Dana McCauley | CFIN